Alkaline Coffee — Cold Brew Brand Identity

Alkaline is a revolutionary coffee company, using the fundamentals of chemistry to produce the most health conscious coffee.

Adam Westmoreland is a coffee lover and chemistry nerd. After opening up a coffee shop in Southern California he realized the market was missing non-acidic options. His chemistry background inspired him to develop and paten a process that brews 100% non-acidic cold brew, with a pH of 8.0.

Role

Creative Direction & Design

Scope

— Logo System
— Typography, Color
— Packaging
— Brand Guidelines
— Photography
— Website

The Logo

Together, the test tube and the droplet form a monogram. These elements enforce the scientific ethos while showcasing the slow drip brewing method. The droplet is also incorporated throughout the wordmark as negative space. The plus sign added to the K represents potassium, a key ingredient in their patent cold brew process.