Coach — South Coast Plaza

Coach brings a new retail concept to South Coast Plaza. The experiential pop-up is centered in California’s largest shopping center and gives customers a hands on experience with The Coach Originals collection.

The launch aims to unite Coach’s long history of leather craftsmanship with creative director Stuart Vever’s more modern sensibilities.

Role

Creative Production Manager

Credits:

Coach In-House Team - Creative Direction & Design
Via Clover - Fabrication & Install

Restored - Remixed - Remade

The Coach Originals provides three unique experiences—restored, remixed and remade. Restored bags are vintage Coach bags that have been cleaned, conditioned, and made like new again. Remixed are limited-edition, one-of-a-kind bags inspired by a combination of vintage Coach styles. Remade bags are Vever’s twist on classic Coach silhouettes.

The Process

Working with Coach’s in-house design team, we were able to collaborate and translate creative concepts to fit the open space of South Coast Plaza. All graphics were printed on clear material at different opacities so the grain of the wood could show through.

The Install

With only a few short weeks to produce and one night to install, everything was pre-built in small, moveable pieces and installed on-site.