Builtwell — Contracting Brand Identity

Builtwell is an Orange County based residential and commercial construction company that designs and builds extraordinary structures. From floor to ceiling they’ve got you covered. Remodeling a kitchen? Renovating a bathroom? Builtwell has the knowledge and know how to get the job done right. Your home Builtwell.

Builtwell is known for their modern design and attention to detail, which is why they appeal to more design-savvy homeowners. Everett Creative was brought on board to create a visual identity and brand system that reciprocates Builtwell’s elevated spatial design.

Role

Creative Direction & Design

Scope

— Logo System
— Typography, Color
— Brand Guidelines
— Photography
— Website

The Logo

The Builtwell logo features sans serif lettering that feels clean and modern. The icon is a monogram. The nail, a tool of the trade, is driven through the stem of the B to enforce the brand ethos.

The Colors

The color pallete started with Keswick Green, the color of the company car—a classic, right-hand drive Land Rover Defender.