The La Marzocco Linea Mini is a kitchen-sized version of the Linea Classic, an espresso machine loved by thousands of professional baristas and the heart of your favorite cafes.

The goal was to showcase the cafe-like capabilities of this compact machine, while showing love to one of these cafes. The owner of The Merchant also happens to be the owner of this 1966 VW Station Wagon, which we outfitted with a Linea Mini. We took it for a cruise up the canyon, pulled some shots, and made some content inspired by those old Volkswagen ads.

Role

Creative Direction & Design

Scope

— Photography
— Copywriting
— Design
— Brand Partnerships

The Engine’s in the Back, So is the Espresso Machine.

There is plenty of room in back of a VW bus because there’s no front.  The whole thing is rear. What did we do with all the extra space? We equipped ours with a full espresso bar.

We installed a La Marzocoo Lines Mini which features dual boilers to optimize espresso brewing and steam production. We also added a grinder, pitcher rinser, and even plumbed a water supply. 

In short, it’s got everything our brick and mortar has, plus an engine! The funny thing is, there’s still room in the back. Don’t tell the bakers or they’ll want us to put an oven back there too.